PROJECTS
Showcase of Work
THE MEDIA PROJECT
This project involved working with a client to create a social media campaign and digital/print content to help rebrand clients business. I created a new logo variation that is contemporary, feminine and sleek elevating the brand image to a professional standard.
To expand her audiences, I designed a brochure aimed for corporate businesses echoing the same brand identity and aesthetics as the logo variations. The brochure showcases clients portfolio and informative content regarding brand.
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For the social media campaign, the aim was to add an additional 100 followers on her Instagram account. I created a series of promotional images to attract users into becoming potential customers. The promotional images include a GIPH and two static images aim to increase brand awareness and engagement using professional photography showcasing clients craft and utilising customer reviews as a promotional strategy to build a trustworthy brand.
This project required me to use Indesign, Illustrator and photoshop suites to demonstrate skillsets for photo editing and online content creation.
COVID-19 CAMPAIGN
"Keeping Covid 19 safe" campaign was aimed to encourage UH students to wear masks and keep social distance. My role was to create a 1 minute video campaign that shows an awareness and focus on the targeted audience and promotional strategies that promote the idea of togetherness using tone and performance. Followed by the video campaign was a 5 minute pitch to persuade the university that my campaign was the best option for their promotional requirements. I was privileged that the university selected my video which will be featured on their social media accounts and screens around the campus.
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